This project is branding for a women’s high end gym. This brand sells a high end experience that is community focused. It should feel feminine and bold, but not tacky.

The logo design referenced the idea of honeycomb, which communicates a sense of community. I removed one edge from the hexagon shape and the pentagon formed the house shape. This references the idea of “building” your house and treating your body as the “temple/ home” you live in.